The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.
Rue de Birmingham 112, 3.0 km
Avenue de la Toison d'Or 17A-20/ b4, 253.1 m