The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.
This website is an independent informational resource and is not affiliated with, endorsed by, or officially connected to Sports Direct or its parent company. All trademarks belong to their respective owners.
St.-Bernardsesteenweg 312-320, 3.7 km
Eiermarkt 21-23, 394.4 m